MEIN GLÜCK

SOCIAL MEDIA CAMPAIGN &
VIDEO ADVERTISING

For “Mein Glück” (english: My Happiness), a german jam brand, I created for the day of happiness a social media campaign- from the idea, concept, storyboard, to the visual identity, video creation & wording.

It is intended to remind people that it’s about the little things that mean great happiness. Like coffee in the morning, feeling the warm rays of sunshine on your face, breakfast in bed or a bread with jam sharing with your loved ones. That's exactly what shows the first story piece. It is intended to inspire the community and at the same time encourage them thinking about what happiness means to them. The last story piece is a template for their very personal answer. A screenshot is supposed to be made and the form to be filled out by them using text and gifs, as well as the “Mein Glück” instagram to be tagged. This is how user generated content is produced that can be reposted and saved in the highlights.
This creates a holistic campaign that touches people emotionally and also positions the brand as love brand in the hearts of their community.