FLASHLIGHTS
BRANd
IDENTITY
DESIGN
For “Flashlights”, a news platform of Bunte.de on Snapchat, I created the brand design, which included the logo, logo animation, definition of colors, fonts and animation style.
Bunte.de is part of the biggest publishing company in Europe, which is also known for magazines like Elle, Harper’s BAZAAR or Playboy.
Because of the young age of the target group and the very fast medium, the appearance of the brand had to be a bold statement. That’s why I chose a loud complementary colors and a dynamic font.
video production
Every week I produced a new video for Flashlights with the latest news about stars. After writing the storyboard and filming the moderator in front of a green screen, I cutted the material with Adobe Premiere and created the animations with Adobe After Effects.
